FREE NOW (formerly mytaxi) is a leading mobility provider. FREE NOW currently operates in London, Brighton, Edinburgh, Manchester, Nottingham, Oxford, Reading, Derby and Leicester. With two requests every second, FREE NOW directly connects passengers and drivers with just two taps of the app.

FREE NOW is part of the mobility joint venture between BMW and Daimler, formed in February 2019. In July 2016, mytaxi announced the merger with Hailo, the leading taxi app in the UK and Ireland - an important step towards becoming Europe's largest e-hailing app.

Today, FREE NOW works with 700 employees in 26 offices across Europe. Eckart Diepenhorst is the CEO of FREE NOW Europe.