Head of Lifecycle Marketing (m/f)

FREE NOW (formerly known as mytaxi) is looking for an interim International Head of Lifecycle Marketing to help scale its business and hit its ambitious growth plans. This is a unique opportunity to not only lead growth and retention efforts at one of Europe's largest mobility provider, but also to have a major impact on the business moving forward.

The contract will be limited to a one 18 month position as it is an interim replacement for maternity leave.

You will be responsible for a 25-head team and reporting directly to the CMO.

You will developing an overarching lifecycle marketing strategy from acquisition to retention of all customer groups (passenger, driver, business) leading a dedicated team of Digital Marketing, CRM, Social Media and Onsite Marketing managers as well as external agencies. 

You will build your strategy on qualitative and quantitative insights working closely with data as well local market needs/requirements into close consideration.

Responsibilities:

• Lead a team of 25 Digital Managers (Paid Media, Organic Social, CRM and Website)
• Identify, implement, and iterate strategies to improve both user acquisition and retention
• Drive a data- and customer insight obsessed approach to marketing - You're naturally analytical and can translate insights into strategy roadmaps
• Be the face of the all things performance and optimisation, regularly engaging and influencing stakeholders across the business
• Acquisition: Get more people to use FREE NOW. You will be expected to significantly improve the numbers of new quality users and frequency of use to the platform
• Constantly improve the quality of the users we acquire, move away from traditional acquisition costs to a move holistic value led approach with CLV
• Be responsible for all performance marketing across all geographies (channel include PPC, Email/CRM, Paid Social, Programmatic, Affiliates, Search)
• Retention: Manage CLV with clear understanding of drivers and segments in order to scale marketing
• Review and analyse potential to branch out to other channels, adopting a test and learn approach
• Be responsible for partner relationships within the performance and CRM team, work with agencies e.g. Braze or Falcon to enhance our business through their tech capabilities
• Strong collaboration with rest of Marketing Leadership Team 

Requirements:

• Passion for changing the world through disruptive digital products and services
• +10 years of experience in all relevant Digital Marketing areas and CRM / Direct Marketing / Database Marketing with a track record of delivering measurable results
• Proven track record of building and implementing acquisition and retention strategies at both - global and local scale
• Very good understanding of market trends, technical product development, data and customer insights analysis, targeting models, testing and segmentation
• Strong organisation and prioritisation skills in a fast-paced and demanding environment following a hands-on and anticipation mentality
• Excellent interpersonal and leadership skills, drive and the ability to influence and motivate not only the own team but also all stakeholders involved (e.g. local country managers and local marketing teams)
• Experience with the management of external partners
• Excellent spoken and written skills as well as outstanding presentation skills in english and ideally another language (international mindset)

About FREE NOW:

FREE NOW was founded as mytaxi in June 2009 and was the world’s first taxi app that established a direct connection between a passenger and a taxi driver. In July 2019, mytaxi rebranded to FREE NOW as part of a global mobility brand family and set itself up as a multiservice mobility provider.

With 14 million passengers and more than 100,000 drivers, FREE NOW is one of the leading ride-hailing providers in Europe. Since February 2019, the service is part of the FREE NOW group, the ride-hailing joint venture of BMW and Daimler.

FREE NOW today works with more than 700 employees in 26 offices and is available in over 100 European cities. Eckart Diepenhorst is leading the operational business as CEO Europe of FREE NOW.

More information is available at: www.free-now.com

What can we offer you?

Great learning and development opportunities  through internal and external workshops

Excellent monetary benefits (a pension plan, a monthly mobility allowance for free taxi rides, subsidised public transport ticket)

Have your birthday off!

...and all the usual start-up goodies like fruit, unlimited soft drinks, after-work beers, a chill-out room with a massage chair, a foosball table and many more

Oh, and the opportunity to work with the best team in the world (we know, everybody says so, but at FREE NOW it’s true)!