(Global) Marketing Performance Manager (m/f/d)

FREE NOW is one of Europe’s fastest growing mobility apps. Being present in 11 European markets, we change the way people move – with the click of one button. To accelerate growth even further, we’re searching for the perfect mix of a marketing talent with finance skills (or a finance talent with marketing skills).

Responsibilities:

• You’ll monitor a multi-million Euro marketing budget across 11 countries - closely working with budget owners in central and local marketing functions. Doing so, you’ll challenge them as well as support with in-depth knowledge.
• Your goal will be to advise on maximising the growth that results from every Euro that is spent – let it be due to smart campaign ideas, optimization of communication channels or the sweet spot of what customers adopt to.
• Therefore, you’ll build a solid understanding of the characteristics, passengers and drivers share in each of the markets – enabling you to consult in the best way to activate and engage them.
• You will contribute to building and improving tools that enable data-driven decisions, closely working with central marketing- and BI-functions in our headquarters.
• Engaging with 11 markets, you’ll work towards efficient best practice sharing, as well as global campaigns being rolled out across multiple markets.

Your profile:

• You bring 5-7 years of experience in a relevant position – noticeably driving growth through marketing knowledge, analytics and a commercial mindset. No matter if this took place on client- or agency-side.
• In that role you’ve been closely working with various stakeholders, including working on eye-level with senior executives and industry experts.
• Surely, you’re used to having budget responsibility on a relevant scale.
• You already worked in cross-functional teams across multiple markets – understanding the specifics of each market and adapting your recommendations accordingly.
• You bring an analytical data driven mindset and the capability to use relevant tooling (e.g. Tableau) to support your decision-making - Analysing customers via cohorts as well as optimising customer lifetime values drives your excitement to the maximum.
• You’re an outgoing person, who easily connects in a diverse work environment. You do not lose your attention to details, despite working on multiple projects in a rapidly changing environment.

Position in the business:

You’ll be reporting into the Head of Commercial Finance. The team takes responsibility for the financial and operational performance of our markets – engaging with General Managers in the countries and senior management team in headquarters, aiming to advise them on growth-driving decisions. By nature, you’ll be extremely well linked within the organization, being engaged in marketing-, brand-, financial-, analytical, and operational topics – and corresponding teams.

About FREE NOW:

FREE NOW was founded as mytaxi in June 2009 and was the world’s first taxi app that established a direct connection between a passenger and a taxi driver. In July 2019, mytaxi rebranded to FREE NOW as part of a global mobility brand family and set itself up as a multiservice mobility provider. With 14 million passengers and more than 100,000 drivers, FREE NOW is one of the leading ride-hailing providers in Europe. Since February 2019, the service is part of the FREE NOW group, the ride-hailing joint venture of BMW and Daimler. FREE NOW today works with more than 700 employees in 26 offices and is available in over 100 European cities. Eckart Diepenhorst is leading the operational business as CEO Europe of FREE NOW. More information is available at: www.free-now.com

What can we offer you?

• The chance to bring in your own ideas
• A strong team spirit
• Excellent monetary benefits (a pension plan, a monthly mobility allowance for free taxi rides, subsidised public transport ticket)
• Have your birthday off!