Employee Benefits

How to attract top talent with employee benefits

Aug 4, 2023
talented employee going to work on the bus with their FREE NOW employee benefit mobility budget
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The business world is evolving fast, and the employee-employer relationship is changing with it.

The next generation of candidates is more creative, open and versatile. They also have higher expectations when it comes to ethics, development, pay and benefits.

Let’s talk employee benefits

Employee benefits are those little extras you offer - on top of a comfortable salary, of course. Here’s a short overview…

The corporate classics

You’re probably already aware of the most popular employee benefits, such as paid leave, holidays, vouchers, subsidised transport and health insurance. These are some of the must-haves but let’s look to start-ups to see what benefits are rising in popularity.

Pioneering well-being at work

Start-ups understand that attracting top talent relies on an environment that adapts to, and meets, their employees’ expectations.

This means more flexible working hours, a remote/hybrid set-up, a four-day week and unlimited holidays. For those who come into the office, a relaxing and modern space is a must - no need for slides or hammocks here. Extras like company profit-sharing schemes also help involve employees.

Little extras related to your industry

Understanding the market, your business proposition and potential talent will help you create brilliant benefits. For example, it makes sense to offer a discount on holiday rentals to employees at Airbnb or to offer a family account and concert tickets to your team at Spotify.

For us, we could offer €100 to spend on travel every month, so that our employees understand the app and can help improve the user experience.

How to retain top talent

Make sure you’re offering an ethical and fulfilling working environment for every employee. To give greater meaning to work, create an inspiring vision backed by management. Then, introduce benefits that meet the needs and expectations of your employees.

Why not start with mobility?

According to a June 2021 survey, employees face an average commute of 1.5 hours every day. However, a fleet of company cars is expensive, complicated to manage and employees can feel drained after sitting in a car for a while.

FREENOW makes it easy for your teams to travel anywhere in Europe, covering commutes, airport trips and team events. We offer a Mobility Budget that lets your employees use different types of private transport as an additional benefit. That’s a good start, right?
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