ABOUT CHERRY VENTURES
Cherry Ventures is a leading European early-stage venture firm with offices in Berlin, London, and Stockholm. They support founders in tackling key societal, environmental, and business challenges.
Cherry's portfolio drives customer behaviour change, enterprise solutions, sustainability, and innovation, with early investments in companies like FlixBus, Auto1, Forto, Juni, and Moss.
CHALLENGE
- With partners and teams frequently travelling between meetings and conferences, managing transportation became inefficient and costly.
- Coordinating travel across multiple locations, ensuring expense transparency, and reducing administrative overhead were critical issues.
- Manually processing receipts and tracking travel-related spending became difficult as the firm scaled.
- Cherry needed a solution that simplified tracking, provided insights, and supported better financial oversight of mobility costs.
SOLUTION
- A central platform where employees book rides through a single app, covering a wide range of transportation options such as taxis, ride-hailing, and eco-friendly alternatives like electric vehicles.
- Automated receipt generation, monthly billing, and detailed ride history reports reduced administrative workload and ensured that all spending was accounted for.
“At Cherry Ventures, we believe in supporting solutions that simplify everyday business operations.” - Silva Kartaliyska, Operations & Administration Manager at Cherry Ventures
RESULTS
- Administrative overhead was reduced by 30% as FREENOW's automated expense tracking replaced manual receipt collection. The centralised billing by monthly invoices led to less work for the finance team.
- Employees choose from various transport modes, including premium options, which meant teams could tailor their travel to specific needs. This, combined with easy onboarding, led to an adoption rate in the first month of 92%.
- As Cherry Ventures continues to grow, they get a scalable mobility solution that can adapt to the firm’s evolving needs. This flexibility means that new employees, teams, and travel patterns can be accommodated without additional administrative burden.
“FREENOW for Business offers an easy-to-use app & platform with an automated onboarding process, taking the hassle out of managing business travel. By eliminating the need for employees to manually expense trips, FREENOW streamlines mobility, allowing companies to focus on what matters most.” - Silva Kartaliyska, Operations & Administration Manager at Cherry Ventures
